Established in 1973 in Dubai, United Arab Emirates, the company today has customers and representative offices across the Middle East, dedicated to supply high quality and quantities of produce to the local and international markets, meeting the differing demands and tastes of consumers on a regular basis.

The business has its roots at least 100 years back when inspired and driven by the pioneering vision to bring the unparalleled taste of freshness to the world, and the MENA region in particular, the first generation of the Abuseedo family launched the enterprising idea of importing and re-exporting fresh fruits and vegetables in the Middle East.

Today, as the third generation takes the company forward and continues the single-minded zeal, the business has expanded into in a large-scale wholesale business empire, dealing with international markets in every corner of the world.

In a sense the company has emerged as the prime gateway for international exporters seeking to enter the Middle East market.

The company is one of the biggest trading companies today with a reputation only few can dream of.